I keep brands on-voice, error-free, and on time – your eyes throughout the process and your final set of eyes.
At PETERMAYER – one of the Gulf South’s leading creative shops – I served as the last line of defense: final sign-off across channels and clients.
Safeguarding house style and client voice was my specialty. Over my time there, I kept styles consistent through leadership and staffing changes, relocations, hurricanes, and the switch to remote, and then the switch back again to hybrid.
Throughout it all, I onboarded new writers, partnered with creative, strategy, account, and production, and pushed for clear processes so speed and quantity never killed quality.
I’ve been fortunate enough to work under many different masters of their craft in the communications industry, and for that I am grateful to bring my years of experience to the table.
Out of the many learnings picked up along the way, I took a keen interest in the Junto method since my background out of college was in academic publishing. Its process helps teams generate and fire off ideas fast. People from all disciplines unite around central ideas from a shared brief. From there, they buckle down and get to work.
The Junto was Ben Franklin’s structured approach to rapid problem-solving, and it was introduced to me while working under a founding Facebook creative lead who served as my creative director for several years. It’s been applied to campaigns and new-business RFPs ever since. Though it wasn’t built for agencies, this centuries-tested framework drops seamlessly into both in-house and out-of-house shops, much like a book sprint where multi-author teams ship a manuscript in three to five days.
My approach to the craft is grounded in speed and discipline while leaving room for creative improvisation and experimentation – much like my background in musical performance.
To balance craft with tech and data, I spent two years at The Moran Group, a Google Premier Partner, auditing websites and implementing SEO best practices to improve crawlability and performance.
Select Creative Extras
My range extends beyond wrangling copy for all things content. Because of my background in music production and performance, I was tapped by the Creative and Production departments to curate 12 genre-spanning playlists for Louisiana Office of Tourism’s 2024 Feed Your Soul campaign which launched nationally and internationally. I also had the opportunity to lay down several voiceovers for Faubourg Brewing Company after the company’s rebranding of Dixie Beer, and I served as coordinator for the Super Bowl LIX second-line parade that kicked off the week’s festivities in February of 2025. I have also worked on commercial film shoots as a production assistant and grip technician.
Compliance and Renewals
When I’m not busy with my usual workflow, I’ve always been trusted with keeping all the compliance documents organized and updated while setting the wheels in motion to renew contracts that would come up annually. I was also tasked with securing talent, music, and images for the agency.